In continuation with my class, here are few pieces I created using Adobe Illustrator. At first, I hated the program and swore up and down I’d never use it, the “pen tool” was the bane of my existence and InDesign was the only design platform I’d use. I really should stop being so quick to judge… Nevertheless! I love Illustrator and I love the pen tool. (Don’t worry, I still love InDesign.) I’m excited to start playing with my Wacom Bamboo tablet and keep bettering my design skills. Anywho, here are a few pieces I’ve created.
I can’t say this piece took too much time or effort, but it was really fun to do. Who wouldn’t love an electronic version of their name in balloons?
This project was centered around creating a personal logo or logo for an imaginary company. I chose a logo for personal use, clearly. I based the design around my tattoo, breaking the image a part into a rough shape of my initials. In true millennial fashion, I placed the pattern in a colored circle (my favorite color) and used the concept of negative space for a more modern approach. To make sure everyone understood what the image was, I put my name underneath-all under-case letters to fit my aesthetic and in “Quicksand,” aka my favorite font.
Considering this is my third(?) infographic, I’ve realized I love infographics. The point of this project was to become very familiar with typography and I definitely used a lot of that in this one. Who doesn’t love a sans serif type? Helvetica Neue, condensed bold to be exact. We could pick subjects that we’re passionate about, so naturally I chose drinking water and proper hydration, because duh. I love the color scheme I chose and I hand made every graphic on this poster, from the pie chart to the water bottle (Nalgene FTW) to the droplets.
Currently, I’m taking PR 319, which to anyone not taking it could basically be described as a graphic design class. The curriculum is centered around three programs: Adobe Photoshop, Illustrator and InDesign. The first portion of the class focuses on Photoshop, learning the basics, eventually working up to more and more advanced tools and techniques. Here are a few pieces I’ve created in the program.
For this project, I photoshopped an old picture of the late JFK into a restaurant scene having a lovely meal all by his lonesome. To my the picture more realistic, I made the entire picture black and white, and gave the illusion it was a “National Inquirer” story.
In this picture, originally black and white, I used effects that recolored the entire photo in a way I thought it would be. I also photoshopped the picture of the cactus woman into the picture frame, also recolored.
This is probably the project I’m most proud of. A fabricated magazine ad, I made this entire picture from scratch bringing in each individual piece, from the bottle to the hand to the sandy background, and working on them separately. I gave the type a plastic texture so it would truly look as if it was part of the bottle, as well.
Buffalo Flats Artist Association
For my Strategic Communications 315 class (Advertising & Public Relations Writing), we were tasked with working with a non-profit organization located in Grafton, WV. Buffalo Flats Artist Association was established so that the people of Grafton and the surrounding area had a place to share and create art, come together as a community and find interest in new things. My team in particular focused on the entertainment side of their company, helping them to gain recognition in the area and a larger attendance at their events. I took the lead on the infographic section of our project and these are the few I created for BFAA. For those unfamiliar with what an infographic is, it’s generally a visual representation of information typically in the form of a graph or chart. I created both on Canva.
I wanted the first infographic that I designed to be more of an overview of the organization. The way I laid this print out gives the basic information of the company, highlighting the biggest points any company wants a potential new member of customer to know. I used the color scheme and general font family (League—Gothic and Spartan) that we used for our entire media kit, which includes a dark blue (2d4578), light pink (eea5b2) and a light blue (869bc2).
Since the main focus of my team was entertainment, I focused the second infographic around BFAA’s event calendar for December. The holidays are their most active time of the year and they really wanted us to help them get the word out for their various upcoming events. This piece is specifically designed to go with a social media post (i.e. Facebook, Instagram or Twitter) to let BFAA members now in advance when planned events will be happening. It’s also perfect to be paired with another flier promoting a singular event (which we also created and included in our final media kit). I took all of the events listed from their editorial calendar and wrote descriptions based on assorted posts I found linked to similar past events. I went with a simple red and green color scheme for an iconic Christmas theme, adding a holly and berries illustration at the bottom.